Built for the city — and everyone in it. HitBay’s puffer jackets aren’t just about keeping warm; they’re about keeping real. Born from London’s street pulse, our puffers mix functional design with fashion-forward energy.
Crafted with precision insulation and signature gold detailing, every jacket tells a story of strength and belonging. Whether you’re layering for city movement or night flex, our puffers bring the blend of luxury and street-ready grit that defines modern streetwear.
Because at HitBay, we don’t follow trends — we set the tone for urban identity.
