Every collection begins long before the camera clicks.
At HitBay London, our BTS sessions are where creative chaos meets clarity. From moodboards to lighting tests, from fabric feel to final frame — each moment is about translating attitude into imagery.
Our team of designers, photographers, and stylists don’t just shoot clothes; they capture energy. The kind that reflects London’s heartbeat and the culture we represent.
Each photoshoot tells a story of movement, identity, and confidence — the same energy you feel when you wear HitBay.
Because what happens behind the scenes is what makes the scene.
