HitBay London — Brand Guidelines
This guide standardizes the use of HitBay London’s identity across all platforms and content. It provides instructions for logos, color palettes, typography, imagery, and tone of voice — ensuring consistency, recognition, and a cohesive brand image.
Logos
The HitBay London logo is the cornerstone of our identity. Use only approved versions and maintain proper clear space around it.
Primary Logo (Gold on Black)
Secondary Logo (Black on Light)
Mark (Inverse on Dark)
Color Palette
Our palette balances deep neutrals with refined gold accents. Gold is used sparingly to highlight key interactions and premium details.
Typography
Typography is clean and bold, balancing elegance with readability.
- Poppins — Headlines, strong statements.
- Inter — Body text, UI labels, paragraphs.
Headline Example
This is an example of body copy, set in Inter for clarity and balance across devices.
Imagery
Imagery should be high-contrast, editorial in style, with matte blacks and subtle gold highlights. Avoid cluttered or overly busy backgrounds.
Tone of Voice
Confident, concise, aspirational. Use short statements that emphasize luxury, precision, and discipline. Avoid jargon, fillers, or overly casual slang.
“Minimalist luxury, delivered with precision streetwear attitude.”